Swobo Goes Big

FORT. COLLINS, Colorado—October 29, 2013, – Swobo is pleased to announce a new partnership with Hawley as its exclusive US distributor.

2013 has been a tremendous year for the comeback of Swobo—with the addition of new staff, new product, and a new sales distribution channel through Hawley. Hawley will add an exclusive offering of Swobo bicycles and apparel to its network of independent bicycle dealers beginning November 1, 2013.

“Hawley brings a new and vital dimension to the sales of Swobo,” says Peter Discoe, President of Swobo. “Their team of representatives are some of the best in the business and I’m excited that getting Swobo product will be easier than ever at your local bike shop.”

Swobo’s current line of commuter city bicycles and apparel will be available initially to shops via Hawley’s online catalog this fall. New bike models arriving in Spring 2014, including the Mutineer and the Accomplice, will be available via both Hawley’s print and online catalogs in early March.

“We are very proud to be working with Swobo and bringing their distinctive brand of urban bicycles and apparel to our IBD partners. We are eager to provide this offering to our dealers as the Swobo line complements our vast catalog of parts and accessories quite well,” says Ian Cross, Sales Director for Hawley.

Swobo is the original purveyor of bummer free lifestyle goods including apparel, accessories, and bicycles that people like to ride, since 1992. More info at swobo.comor on twitter @swobotwit. Now available to bike shops everywhere viaHawleyusa.com.                                 

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