Fort Collins-based professional mountain bike team,  Health Advocates Race Team has been selected to compete in the upcoming XCO World Cup races in Snowshoe, WV, and Mont Sainte-Anne, QC.

HART Cycling is a professional mountain bike team founded and operated in our lovely city by resident Jeremy Norris and CSU alumnus Samuel Elson. In 2023, Jeremy and Sam were joined by CU Boulder alumnus Isabella Robles in the pursuit of performance at the top level of mountain bike while advocating for and spreading awareness of simple, healthy habits in exercise, nutrition, and mental health.

This season, HART Cycling has achieved six top 10 finishes at major international events, one of which was a podium, and another 10th at XCO Elite Women’s National Championships! These results got the entire team selected to represent the USA at the Snowshoe, WV and Mont Sainte-Anne, QC World Cups next month. Samuel and Jeremy will be competing in the Elite Men against the likes of Nino, Samuel Gaze, and Tom Pidcock. Isabella Robles will be throwing down with the other American superstars like Gwendalin Gibson, Savilia Blunk, and KAte Courtney against the rest of the world’s best in the Elite Women.

HART Cycling hopes this is the beginning of a long journey toward high quality results at the World Cups, World Championships and onward as they seek to support American professional riders in their goals of rising to the top of the sport.


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New Belgium Brewing

Fort Collins cycling and New Belgium Brewing go hand in hand. The idea for the iconic Fat Tire brand was born during a bike trip through Belgium in 1988. In 1991 the first beers were brewed in the basement of a home on Mountain Street. The brand has been supporting the local scene for decades. Everything from donating all funds from Tour de Fat to local cycling nonprofits to hosting Tuesday night shorttrack, Tuesday night cyclocross, Cross of the North and the FoCo Fondo. They were the title…

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