YGR is excited to welcome Randy Lerich and Action Signs back to the YGR family of advertisers. Randy is an active cyclist himself and has ridden bikes all over the world. He started advertising with YGR way back in 2013. They took a little break during the COVID mishmash but are doubling down with their support of NoCo Cycling Community via their YGR advertising and First City Cycling Team sponsorship. Action Signs has done vehicle wraps for Team Rio Grande, Overland Mountain Bike Association, CSU Rams Cycling, First City Cycling, New Belgium, Trek Bicycles, VELO FIX, Recycled Cycles, ProVelo, and many others. Be sure to reach out if you need a vehicle wrap, banners, business signage or other brand services.

New Belgium Brewing

Fort Collins cycling and New Belgium Brewing go hand in hand. The idea for the iconic Fat Tire brand was born during a bike trip through Belgium in 1988. In 1991 the first beers were brewed in the basement of a home on Mountain Street. The brand has been supporting the local scene for decades. Everything from donating all funds from Tour de Fat to local cycling nonprofits to hosting Tuesday night shorttrack, Tuesday night cyclocross, Cross of the North and the FoCo Fondo. They were the title…

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