Brad and his trail/shop dog, Izze (#izzywizzums, #hardestworkingdoginthebikeindustry). Photo by Ian Hylands

Today on YGR, we’e launching a new weekly feature called, 10 Tracks.  We’ll be checking out 10 favorite ride, preride or trainer songs of local riders. First up is Brad Cole, one of the most talented cyclists in Fort Collins regardless of discipline.  He’s won National level races on road, mountain and cyclo-cross bikes. Brad is the Marketing Manager at Niner bikes. 

Favorite bike:
Jet 9 RDO => Fox 36 and big tires
Rock Lobster Single Speed
Favorite ride:
Monarch Crest with the Greens Creek descent. Big views and a big descent!
Official title at Niner?
Marketing Manager
When do you listen to these?
I’d say on the way to ride, but lately music has been more of a staple in my skiing routine. It’s always good to have great music stuck in your head with 8 hours of skinning and skiing on the agenda for the day.

New Belgium Brewing

Fort Collins cycling and New Belgium Brewing go hand in hand. The idea for the iconic Fat Tire brand was born during a bike trip through Belgium in 1988. In 1991 the first beers were brewed in the basement of a home on Mountain Street. The brand has been supporting the local scene for decades. Everything from donating all funds from Tour de Fat to local cycling nonprofits to hosting Tuesday night shorttrack, Tuesday night cyclocross, Cross of the North and the FoCo Fondo. They were the title…

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