Men’s and women’s professional mountain bike team from Fort Collins, Colorado. 

Mission:

HART Cycling (Health Advocacy Racing Team) is a professional cycling team which develops and supports top level professional athletes. Based on simple principles of health in exercise, nutrition, and mental health for increased quality of life beyond an athletic career, HART Cycling is an example to those inside and outside the sport of how to live and compete in a healthy sustainable manner.

2025 Press Release:

Last year HART Cycling earned several international podiums, top 10 finishes at National Championships, a top 5 in a Pan-American Championship race, and represented the USA and our sponsors in four World Cup races. From chasing Olympic Champions to battling with Lifetime Grand Prix athletes to coaching junior riders through tricky championship courses, HART Cycling had a blast!
This year HART Cycling is looking for podiums and wins in our favorite national and international events. Outside the race-tape, HART Cycling is doubling down on our mission to see people healthy and active. On the new Trailcraft Maxwell-29 and Timber-29 bikes, HART is getting more kids on bikes and encouraging lifelong healthy habits in exercise and nutrition.
HART is continuing to partner with SendTown and Ciclismo Racing with Jeremy coaching kids and stoking the bike stoke in Fort Collins. Samuel is partnered with Accel Cycling in southern Utah doing the same and Isabella is getting more girls on bikes in northern and central Arkansas!

Bonus fact: All our riders are coaches! Jeremy and Isabella through Ignition Coach Co., Samuel through Elson Endurance. Reach out if you want individual coaching!

2025 Sponsors:

  • MJB Co.
  • Trailcraft Bicycles
  • Pearl Izumi
  • Lake Cycling, Ardent Bicycles
  • The Feed
  • ESI Grips
  • Sweet Protection
  • Industry Nine
  • Vittoria Tires
  • Steadfast Fenders.

Roster:

  • Samuel Elson – UT
  • Isabella Robles – AR
  • Jeremy Norris- CO
  • Choco Robles – (mascot)

Race Schedule:

  • 3/7-8 – Temecula US Cup
  • 3/19-22 – Fayetteville US Cup
  • 4/10-13 – Sea Otter Classic
  • 5/4-6 – Englewood Open
  • 6/11-14 – Canmore Canada Cup
  • 6/20-22 – Missoula XC
  • 6/27-29 – SoHo Bikefest
  • 7/17-20 – USA XCM, XCC, XCO National Championships
  • 8/TBD – Possible Europe World Cup Block (?)
  • 8/6 – Leadville 100(?)
  • 8/15-17 – ORA Bikefest (?)
  • 10/3-5 – Lake Placid UCI World Cup (?)
  • 10/11-12 – California UCI Triple (?)
  • 10/10-12 – MSA UCI World Cup (?)

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