Fort Collins cycling and New Belgium Brewing go hand in hand. The idea for the iconic Fat Tire brand was born during a bike trip through Belgium in 1988. In 1991 the first beers were brewed in the basement of a home on Mountain Street. The brand has been supporting the local scene for decades. Everything from donating all funds from Tour de Fat to local cycling nonprofits to hosting Tuesday night shorttrack, Tuesday night cyclocross, Cross of the North and the FoCo Fondo. They were the title sponsor when the Grand Prix of Cyclocross and the USA Pro Cycling Challenge came to town. NBB was the very first advertiser to sign onto YGR back in 2009. I’m proud to call many of their employees my friends and I’m grateful to have the opportunity to continue to fly their banner on the site.